行銷個案研究案例

哈佛商業評論

+++【第104 期, 2015年04月號】新上架!!+++ 催生銷售尖兵業務主管們常感到納悶,為什麼自家產品功能優異、銷售人力充足,且也已投入大筆教育訓練費用,業績還是不見起色?那是因為他們忽略了其中一個重要環節,也就是沒有用對的激勵方式來鼓舞銷售人員。然而,面對當前幾股大趨勢,像是數位行銷讓銷售...

Handy Replacements

Handy ReplacementsDid you ever ran out of baking powder in the middle of a cake? Perhaps you needed extra garlic in your last meal but the store was c...

Handy Notes

Handy Notes, an useful sticker, is different from other similar apps in many aspects, wherein, the biggest difference is that not only can you record ...