消費者行為分析課程大綱

消費者心理學

消費行為其實一點也不理性。消費的決定是由一系列心理活動互為影響而做出的決策。我們會花數千元買一個質素平庸的名牌包包故然是感性的心理訴求。即使自命精明的家庭主婦,也常會墜入超市設的心理圈套,令她們不知不覺買貴了,又買多了,還以為自己撿到便宜。掌握消費者的心理,商家就無需一味靠降低價格去吸引消費者。你可...

財神報到:XBRL 財報分析 財務報表 財務比率 成長率

***本系統為第二屆XBRL軟體競賽參賽軟體******本系統參加第二屆XBRL軟體競賽 榮獲「亞軍」!!***本系統利用XBRL,將過去三年內,所有上市公司之財務報表資料做分析。本系統提供兩大功能,分別為「財務報表分析」及「淨利成長率分析」。1.「財務報表分析」分為單一公司及多家公司之比較,使用者...

Whatstays

Discover new perspectivesCapture your weekend trip, your birthday party, or the first tiny steps of your toddler together with your friends and family...

EW Gala

Since 1979 the Enterprise Workshop has helped hundreds of South Australian entrepreneurs find their keys to success and has moulded the landscape of i...

eNVIes

This is the official eNVIes mobile app. You can use this to find out more about the event, interact with booths at the event and win some awesome priz...

RunTap

Control timing, distance, laps and music easily. RunTap uses swipe and tap touch controls so you don't have to fumble with your phone as you run. ...