買：營銷智慧書
聽著！這才是購買的真相：植入式廣告根本沒用！廣告中的性因素？全是瞎掰！“吸煙有害健康”讓妳更想吸煙！理性購買？錯！購買都是跟風！ 品牌營銷專家林斯特龍是極富實戰經驗與創新精神的。在他的最新力作《買》中，給出了壹系列令人震驚的結論：大多數時候，植入式廣告毫無效果；品牌像習俗壹樣，控制著我們的生活；強勢...
咖啡館行銷企劃案範本
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