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VietnamPlus Mobile – Future of Media

VietnamPlus (Vietnam+), an affiliate of the Vietnam News Agency, in January 2010 launched Vietnam’s first ever multi-language telecom service enabling mobile users to read news in various languages in their preferred choice. This is a modern solution to deliver information in a fast and reliable manner to millions of mobile subscribers inside and outside the country and establishes a move adhering to the national roadmap for digital content development.

VietnamPlus Mobile provides updates with the latest news to its customers via text in four languages, namely Vietnamese, English, French, and Spanish, to Vietnamese and foreigners living in Vietnam and in other countries around the world.

The service enables inhabitants in places within mobile phone services access to information carried by VietnamPlus. It is beneficial to individuals such as farmers living in rural remote areas, or people on islands where Internet services are not available because of geographical hurdles.

As the number of mobile phone subscribers in Vietnam has exceeded 100 million, VietnamPlus Mobile finds it a promising opportunity for drawing a huge number of readers to its service. After conducting tests on 500 types of mobile phones or 80% of the number of mobile phones being in use in Vietnam, the application appropriately serves the majority using low-priced mobile phones. This solution is quite unique in the world as in other countries this application has been developed only for featured and smart phones.

The strongest point in VietnamPlus Mobile service is that it allows mobile users to read news in Vietnamese language with tone marks in unlimited length and images attached. This could not be done before with 156 charactered short messages.

After installation, the application will be displayed as an icon on the screen. Mobile phone users can read all news posted on VietnamPlus news website by logging in via wi-fi or 2G/3G networks. Each language platform will be displayed in its own color to distinguish itself from the others.

VietnamPlus updates its website between 150-180 news articles in Vietnamese language and close to 200 articles in three other foreign languages on a daily basis.

VietnamPlus Mobile is also the first application for reading newspaper on mobile phones in Vietnam that delivers image advertisements.

Users can download the application from the Internet at http://vnp.mpod.vn or send a message with VNP content to the number 6789. Since the application is a small file, downloading and installation will be very quick and easy. Contents and information displayed are very user-friendly.

The service is totally free of charge. Users have to pay GPRS connection charge only but thanks to the advanced technology that VietnamPlus Mobile is using, the cost to read all 150 news items a day is less than 10 cents or 1500 Vietnam dong. As of 1st November 2011, VietnamPlus has close to 160,000 subscribers with 400 more added each day.

VietnamPlus has been working hard to add more features to the application in the near future, including user generated content feature./.