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Southern Homes

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Since 1991 Southern Homes has been providing affordable, quality-packed, energy efficient new homes to families across Central Florida.

Southern Homes has deep roots in Polk County. Their employees live and work here. Their children attend the local schools and their families are involved in the local churches and community organizations. Southern Homes has a profound commitment to the area and its success.

Over the past 22 years Southern Homes has built brand new homes throughout Polk County, Central Florida and is currently constructing new homes for local families on their own land and in the following areas:

• North Lakeland

• South Lakeland

• Bartow

• Auburndale

• Winter Haven

• Lake Wales

• Haines City

Southern Homes has thrived during the recent economic downturn because of their ability to remain agile and make the necessary changes to remain competitive in the ever evolving housing market. Southern Homes has outperformed their local market by adding new products and updating their current product offerings, improving the available loan programs and down payment assistance programs for their buyers, improving internal processes and procedures to ensure the lowest costs with the highest possible profits, and by purchasing land in good locations and a great price. Southern Homes was able to grow its market share by over 600% from 2006 through 2012 (from 2.23% to 16.82%) without sacrificing margins and net profits.

Southern Homes has many unique selling propositions (USPs) that have helped them maintain their position of market leader. These USPs include:

• The MyHome MyWay customization program wherein buyers may make modifications to their homes plans to make them truly one-of-a-kind

• Excellent community locations

• Outstanding customer service, earning a fantastic customer “would recommend” rating of 99.0% in 2012.

• Home elevations with the best curb appeal for the value

• The best trained sales force reaching a staggering of 19.6% in 2012

• The ability to help buyers with their credit repair needs

Southern Homes is a marketing powerhouse. It has taken the world of online sales to the very highest level, achieving 55% online sales in 2012.

Southern Homes is well poised to take advantage of the improving housing market attributed to the company's financial stability, has strong leadership, has many team members with several years of continuous service in the company and has a proven track record for operational excellence.

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