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The Qualia App was developed to support cultural organisations improve audience evaluation and feedback in order to better understand impact. This version was tailored specifically for the Cheltenham Literature Festival for October 2013. As this is now past the schedules and feedback sections will not function.

The Qualia App is a component of a ground-breaking digital research and development project, which aims to revolutionize the way audience experiences at arts and culture events are evaluated. The Qualia project will help us develop a greater understanding of the less tangible impacts of public engagement with arts and culture.

The ultimate aim is to create a transferable evaluation tool that allows arts and culture organisations to programme cultural events and on-going activities based on robust, real-time knowledge about audience responses, thereby enhancing the sector’s economic, cultural and social impact.

Qualia App was produced through a partnership of Cheltenham Festivals, i-DAT at Plymouth University and evaluation and impact researchers from The University of Warwick.

Supported by the Digital R&D Fund for the Arts - Nesta, Arts & Humanities Research Council and public funding by the National Lottery through Arts Council England.