PLC Assessment Tool|商業線上App不用買

Marketing Application - Marketing Planning & Marketing Analysis Tool - The Product Life-cycle (PLC) Assessment Tool is a tool that will help you quickly assess key characteristics of a product's life-cycle, which stage it is in, and produce marketing objectives and strategies for that stage. The four stages in a product's life-cycle after the product development stage are introduction, growth, maturity, and decline. They are defined as follows:

This tool helps you validate which stage of its life-cycle a product is in, based on the selections you make for each of the life-cycle characteristics: sales, costs, profits, customers, and competitors. Based on your selection from the drop down menu for each characteristic, the tool will identify the stage of the product's life-cycle, the marketing objectives for this stage, and possible product, pricing, distribution, advertising, and sales promotion strategies to pursue. (The tool is based on source data from Marketing Management: Analysis, Planning, Implementation, and Control, 8th edition, written by Philip Kotler.)

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