消費者心理學
消費行為其實一點也不理性。消費的決定是由一系列心理活動互為影響而做出的決策。我們會花數千元買一個質素平庸的名牌包包故然是感性的心理訴求。即使自命精明的家庭主婦，也常會墜入超市設的心理圈套，令她們不知不覺買貴了，又買多了，還以為自己撿到便宜。掌握消費者的心理，商家就無需一味靠降低價格去吸引消費者。你可...
消費者行為 曾光華 二手書
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