股策咨询-波特五力
1、供应商议价能力2、新进入者的威胁3、行业内竞争4、替代品的威胁5、购买者议价能力波特五力模型将大量不同的因素汇集在一个简便的模型中，以此分析一个行业的基本竞争态势。五种力量模型确定了竞争的五种主要来源，即供应商和购买者的讨价还价能力，潜在进入者的威胁，替代品的威胁，以及最后一点，来自在同一行业的...
市場分析與競爭策略
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