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The feeling of ‘Purple’The prime purpose of jewellery is a decorative one. But there are so many ways we can become involved with jewellery: special people and unforgettable moments, unique encounters and magical places. These qualities make jewellery good luck charms, custodians of memories and keepers of secrets.The creations in the new Purple Collection by Wellendorff are perfect in all of these roles. Their unique versatility makes them the kind of ideal companions we never want to do without. Companions that adjust to everyday experiences great and small, bringing joy and strength to those very special moments in our lives. Be it a ring, a necklace and amulet or earrings, in the new ‘Purple’ Collection they all make their wearer beam – even from within.With up to nine different combinations to choose from, these carefully hand-crafted models are multi-faceted, fascinating mirrors of the wearer’s personality, providing that good feeling of being dressed up to just the right level at all times. Depending on the occasion, style and inspiration involved, individual elements can be added, removed or turned to create different looks.In the new collection in white gold, it is the colour purple that sets the accent. This hue combines with playfully sparkling diamonds to create a fresh and modern effect. White enamel provides the counterpart of colour for the perfect presentation whenever classic style is in demand.With the new collection, the feeling of Purple and its seductive radiance lie in the versatility of these masterpieces of craftsmanship. And it is this versatility that makes them fitting ambassadors of the Genuine Values for which Wellendorff has stood for 120 years.