TelemarketingROICalculator|商業線上App不用買-HotApp4Game

Marketing Application - Marketing Planning & Marketing Analysis Tool - Use this "Telemarketing Campaign Breakeven & ROI Analysis Tool" to calculate the breakeven and ROI for an outbound telemarketing campaign. You can calculate the breakeven and ROI based knowing the exact size the potential audience that you will be contacting during this campaign or knowing the projected known revenue for the campaign.

You can chose to use the "Known Universe" or the "Known Revenue" calculators based on your needs. Chose the appropriate panel to enter your variables.

Use the "Known Universe" calculator if the size of the campaign universe is a fixed size and you know how large it is, for example your mailing list is 45,000 names. In the “Known Universe” calculator, the known universe or “# of total contacts for the campaign” is the key variable. By changing the other campaign assumptions, you can conduct “what-if” analysis scenarios to optimize your plan. Changing audience size (# of total contacts) for the campaign will significantly affect the projected results.

Use the "Known Revenue" calculator if you know the revenue goal for the campaign, but don't know how large a contact universe you need. In the "Known Revenue" enter your campaign revenue, average unit of sale, markup and campaign costs and other assumptions on the "Known Revenue - Variables" panel. In this calculator, the revenue is the key variable. By changing the other campaign variables, you can conduct "what-f" analysis. The results will be calculated as you enter your assumptions and will appear on the panel labeled "Known Revenue - Calculations."