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The Marketing Files is the app marketers need to help them do their job. It provides the latest insightful industry news, top-level commentary and definitive ‘how-to’ expertise from the world of international marketing. Powered by the Global Marketing Alliance, The Marketing Files delivers must-read business insight articles, trend analysis and considered advice from leading industry experts whose knowledge and wealth of experience will guide their readers to ultimate marketing success. ContentThe Marketing Files app is packed with relevant, timely news and views. There are 23 industry topics to choose from – Address Management, Affiliate Marketing, Business Intelligence, Content Management, CRM, Data & Marketing Analytics, Database Integration, Database Marketing, Demand Generation, Digital Asset Management, Digital Marketing, Direct Marketing, E-commerce, Law & Regulation, List Management/List brokering, Mailing Overseas, Market Research, Mobile Marketing, Multi-channel/Integrated Marketing, Online Advertising, Resource Management, Social Network Marketing and Web Analytics. All together, this provides unique, essential reading for marketing professionals, business owners and those studying all aspects of marketing. The App is free for a limited time only.