Composing for Commercials|新聞線上App不用買-HotApp4Game

Learn the techniques that successful “spot” composers use to compose their 30-second masterpieces as they conduct their way through the complex world of creating music for commercials...

To compose music for commercials you need to know a lot about music. That’s a given. It’s also just the beginning. You see, you also need to understand how advertising works and how it’s scientifically designed to motivate us to feel good about spending our hard-earned money. That’s where the music comes in. Music is all about creating feeling. Advertisers know how to harness the power of music and use it to their advantage! The question is: Do you know how to deliver the goods?!

You will, because in this fun, 60s stylized, animated tutorial romp, veteran jingle writer Gregg Fine explains everthing you need to know to begin a career as a commercial composer. First you’ll learn about the history of commercials and jingles. Then Gregg explains the inner workings of ad agencies and the different ways you, the professional composer, can interface with them.

Table of Contents:

1. Introducing "Spots"

2. Art+Commerce

3. History of Music for Spots

4. How the Industry Works