CampaignROAICalculator|商業線上App不用買-HotApp4Game

Marketing Application - Marketing Planning & Marketing Analysis Tool - Marketing Campaign ROAI (return on advertising investment) Calculator

The Marketing Campaign ROAI (return on advertising investment or sometimes called the ROMI (return on marketing investment) Calculator will help you learn immediately if your product(s) made money or can make money via the media used. This tool calculates your return on advertising investment for your campaign. The advertising investment is your total spending for all promotional / advertising costs supporting the campaign.

On the TAB labeled “CampaignRevenue,” enter the projected revenue and number of orders for the campaign and shipping and handling revenue of this is a direct order campaign.

On the TAB labeled “CampaignCosts,” enter the product gross margin %, returns %, bad debt %, credit card processing fee %, total fulfillment costs (pick and pack, warehousing, order processing, etc.), and the total postage and shipping costs for delivering the order to the customer. If a variable doesn’t apply to your campaign, leave it at “0.”

On the same TAB, enter the total marketing (promotional / advertising) budget (or expenses) you have for this campaign...all creative, production and media cost in the field labeled "Total of all marketing (promotional/advertising costs)." This would include any direct marketing, sales promotion expenses, public relations expenses, telemarketing, media, lists rental, and the cost of content and collateral creation and production, etc.

Once you have entered these variables, you can view the marketing ROAI and profit projections on the TAB labeled “CampaignROI.” You can run different “what-if” scenarios by changing the variables in the “CampaignRevenue” and “CampaignCosts” panels.