論品牌年輕化：以中國花花公子為例
本書探究在中國服飾巿場中通過品牌年輕化戰略獲得老品牌年輕化問題,並借鑒Keller在1998年提出的以顧客為基礎的品牌資產模型(簡稱CBBE),連續探索性設計和Playboy實例來分析,並考察品牌個性、品牌延伸在品牌年輕化的作用,探尋其他品牌因素的作用,如品牌形象和品牌知名度等。 主編: 陳振東 男...
2011年4月3日
Digital Camera Glossary
Digital Camera is a camera that takes video or still photographs or both either digitally by recording or still photography. This Glossary is an easy ...
BilanzMonitor
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